用創意改變世界的賈伯斯-最成功的商業典範
The Way Steve Jobs Has Changed the World

語言:中文/英文
長度:46分鐘x1集
類型:傳記類紀錄片(HD)

內容簡介:
完整呈現賈伯斯一生精彩歷程
當創新科技與人文相遇…
iPod成就了前所未有的音樂獲利模式
iPhone建立了智慧型手機的標竿典範
iPad 顛覆了消費者對電腦的使用習慣

產業創新是決定成為領導者或跟隨者的關鍵,一項具有革命性創新的產品,不僅讓企業起死回生,更成為企業主要的獲利來源。最佳的例證莫過於近幾年為人稱道的「iPod、iPhone和iPad現象」。這一系列個人終端裝置,以其獨特產品設計,結合人性化訴求與明確產品定位,成功引領全球數位音樂、智慧型手機及觸控面板應用的新潮流。

解讀蘋果狂潮的煉金傳奇,真正的靈魂人物即是史蒂夫賈伯斯。本片精彩回顧這位創造力旺盛的企業家跌宕磅礡的一生…緣起於賈伯斯與好友沃茲尼克在舊金山自家車庫內,利用創新思維和技術,創造免收費的電話;在1976年,更推出世上第一部以「個人電腦」為概念的「蘋果一號」。賈伯斯憑藉個人對產品的信心,不斷整合創新服務,既要接受微軟系統的技術挑戰,又要面對勁敵IBM的打擊,然而他從未躊躇不前,續以追求完美的偏執力,推動六大產業革命,包括個人電腦、動畫、音樂、電話、平板電腦與數位出版。

本片如實收錄了賈伯斯珍貴的資料畫面,包括其本人、創業夥伴和產業菁英的深度訪談;並節錄了賈伯斯於2005年在美國史丹佛大學畢業典禮上,最激勵人心的演講片段。「求知若飢,執著若愚」,這不僅是蘋果教主賈伯斯的傳奇故事,更是產業追求創新的最佳啟發!


 

Total Episodes: 46 minutes X 1 Episode (HD)

Category: Documentary/ Biography

Language: Mandarin/ English

Subtitle: Chinese/ English


Synopsis:

 

    “Ultimately, Jobs' biggest contribution isn't just a smartphone, a tablet or an operating system, but Apple itself, a 12,000-strong organization that was once on the brink of irrelevance,” Fortune said.

 

    Steve Jobs changed our lives. By launching the iPod in 2001, he revolutionized our way of listening to music. Apple’s founder proved then once again that he is a genius at the edge of technology and innovation, 25 years after having commercialized the first home computers. Yet, before becoming a hero, Steve Jobs was the only one to believe in its success. He fought hard against serious competitors such as IBM but mostly against his famous rival, Bill Gates. Back to the story of a kind in a garage somewhere in San Francisco with great invention and design skills. He wanted to change the world and he did provide inspiration for a whole generation.